I go through training in the City San Jose, California (USA), San Francisco shared with what is known as Silicon Valley, which is more than the area of \u200b\u200bhigh concentration of companies related to technology and innovation.
Our learning was based on learning the process undergone by Latin American companies to come to promote, sell or settle in and for Silicon Valley, however, want to share what are some of the things I saw , but usually no one will say.
We reached GlobalTech Bridge, a company that has years of experience helping Latin American companies to enter United States. They are part of U.S. Market Access Center, which does the same, but globally, and include, for example, with companies from places like India, Germany, Spain, Argentina, Canada, Brazil, Portugal, Japan, Mexico or China. This will only give you an idea of \u200b\u200bthe environment in which we live.
Something that made me feel jealous if it was the entire ecosystem of Silicon Valley is working to support entrepreneurs, universities, government, corporations, investors, incubators, consultants, law firms, business associations. Everything is designed for entrepreneurs find the tools and strategies necessary
to carry out their business successfully. What makes the end nobody will be afraid to undertake.
The first advice we got to we participated in the workshop was: "In Silicon Valley does not wear a tie." Seem trivial, but mentioned it only to understand the culture. The environment is ready to be given the opportunities. It is a system which weighs more than you can provide, say or suggest that as you dress. You can sit at a table with a billionaire investor with a t-shirt (for example) and he did not see it as inadequate because it will be interested to know which is your way of changing the world. Weighs more than what you've done, or want to do, than how you look.
invent not only new companies, also suggests ways of doing traditional tasks. Be entering a new market, highly competitive, even reinvent requires working models. To cope with the specialists within companies is common to hire executives only for a couple hours a week. As you may not be required all the time in the office, and also, it would invaluable to a "start up". Thus, saving time and money, but they always have the executive hand. And for the expert gives new possibilities for growth in different companies can develop and learn of each type of business.
For the same reasons, many companies begin to eventually become a virtual classroom. The Internet presence is necessary to publicize the company and even start doing business. Companies start with one or two people and not sorry to say.
Gimeno Peña, a marketing specialist who works in the process of support to entrepreneurs who made GlobalTech Bridge, I heard some advice to begin to clarify the ideas before starting up a business. first thing to do is set the audience that we want to focus (the potential customers). Then find the point of pain of those customers what they need to solve? What can you offer to relevant? When you focus on what the solution how to solve those problems.
Another important point is differentiation: what have you to no longer has the market. And in that sense what is your value proposition?
The present model it more or less, is defined as:
"To whom? Who needs it?
-What is your offer?
"What your contribution?
"What sets you apart?
- you have evidence? (Success stories)
-do what you do may be relevant to U.S. customers
From our visits to companies like to highlight some things that even I can not get out of my head. At Cisco Systems heard Dario Loriato, sales director, said: "People spend more time on blogs and social network that email." Are they great in the communications business are telling, we must be vigilant. (or start making developments in this regard).
Andreas Ramos, a search engine analyst, who works with AcXion and author of the book Search Engine Marketing, understood as the keywords and key phrases are having more relevance to user searches, where social networks ( Facebook and Twitter, etc) are taking a greater role that these search engines. (Another place to put the eye).
For developers, Andreas councils to make more effective the sites in terms of Web searches were that the site passes the "Mom Test" (your mom
pu eda use), the images containing people happy, to make eye contact and colors, and that a video is worth a shot.
What's Google, was also interesting because Laru touched in this article.
One final comment I would like to make is about the importance of networking. There is much (much) to meet and share activities with people from to find like-minded, to learn about specific issues or business, and this is perhaps one of the greatest values \u200b\u200byou can find the experience and I think this community one of the things I try to do is promote it locally.
What do you think?
